Allstate
Manager, Social Media Engagement
Posted on Jul 6 Illinois, IL 411 views
At Allstate, great things happen when our people work together to protect families and their belongings from life鈥檚 uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers鈥� evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.听
Job Description
The Manager, Social Media Engagement leads Allstate鈥檚 social engagement strategy鈥攂uilding brand affinity through meaningful, real-time interactions and opportunities in social culture. This role owns end-to-end engagement operations, turning social conversations into brand opportunities and safeguarding Allstate through effective monitoring, response and escalation.
You鈥檒l live in the conversation, build the systems behind it and lead our team to engage authentically with consumers.
Key Outcomes
Build brand affinity and trust through proactive, culturally relevant engagement
Modernize engagement through new technology
Turn social listening into actionable insights that shape strategy and decision-making
Responsibilities听
Social Engagement Strategy and Operations听
听
Technology & Platform Leadership听
听
Social Listening and Insights听听
听
People Leadership听
听
What听We鈥檙e听Looking For听
Experience听
听
Skills and Capabilities听
Skills
Brand Communications, Communication Management, Communications Strategy, Corporate Branding, Decision Making, Leadership, Reporting and Analysis, Social Engagement, Social Media, Social Technologies, Sprinklr, Strategic Communication Planning
Compensation
Compensation offered for this role is 98,100.00 - 167,850.00 annually and is based on experience and qualifications.
The candidate(s) offered this position will be required to submit to a background investigation.
听
Joining our team isn鈥檛 just a job 鈥� it鈥檚 an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger 鈥� a winning team making a meaningful impact.
Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
For jobs in San Francisco, please click 鈥溾�� for information regarding the San Francisco Fair Chance Ordinance.
For jobs in Los Angeles, please click 鈥溾�� for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.
To view the 鈥淓EO Know Your Rights鈥� poster click 鈥溾��. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs.
To view the FMLA poster, click 鈥溾��. This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.
It is the Company鈥檚 policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee鈥檚 ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.
听
Allstate provides a comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse. Employees eligible to work from home also receive a monthly connectivity reimbursement to help offset internet costs.
听
When working from home, you must have a dedicated, private workspace free from distractions, along with appropriate desk and seating. Reliable internet is required, with minimum speeds of 50 MB download and 5 MB upload.
Job Description
The Manager, Social Media Engagement leads Allstate鈥檚 social engagement strategy鈥攂uilding brand affinity through meaningful, real-time interactions and opportunities in social culture. This role owns end-to-end engagement operations, turning social conversations into brand opportunities and safeguarding Allstate through effective monitoring, response and escalation.
You鈥檒l live in the conversation, build the systems behind it and lead our team to engage authentically with consumers.
Key Outcomes
Build brand affinity and trust through proactive, culturally relevant engagement
Modernize engagement through new technology
Turn social listening into actionable insights that shape strategy and decision-making
Responsibilities听
Social Engagement Strategy and Operations听
Lead always-on, proactive engagement that meets consumers in cultural and brand moments听听
Oversee community management and escalation workflows for reputational risks, protecting the brand in real time听
Guide the team to deliver authentic, on-brand interactions via scalable frameworks听
Serve as day-to-day partner to the in-house editorial team and creative agency to bring engagement to life听
听
Technology & Platform Leadership听
Act as subject matter expert for Sprinklr across listening, engagement and reporting听听
Leverage听new technology听to improve speed,听quality听and scale听听
Ensure data quality and governance standards听
听
Social Listening and Insights听听
Mine opportunities using tools including Sprinklr, Plot and Meltwater听听
Identify听trends,听risks听and engagement moments to inform action听听
Deliver clear, concise reporting on themes,听insights听and business impact听
听
People Leadership听
Lead,听coach听and develop a high-performing team听
Foster accountability, strong听judgment听and a culture of continuous improvement听
听
What听We鈥檙e听Looking For听
Experience听
5+ years of experience in social media-focused roles, particularly those that involved building a strong social community听听
Hands鈥憃n听experience with enterprise social platforms and listening tools; Sprinklr听expertise听required听
听
Skills and Capabilities听
Strong understanding of social platforms,听culture听and reputation dynamics听听
Ability to translate listening data into clear, actionable insights听听
Strategic thinker with strong operational execution听听
Clear, concise communicator and collaborative partner听
Curiosity and fluency in emerging social technologies听
Skills
Brand Communications, Communication Management, Communications Strategy, Corporate Branding, Decision Making, Leadership, Reporting and Analysis, Social Engagement, Social Media, Social Technologies, Sprinklr, Strategic Communication Planning
Compensation
Compensation offered for this role is 98,100.00 - 167,850.00 annually and is based on experience and qualifications.
The candidate(s) offered this position will be required to submit to a background investigation.
听
Joining our team isn鈥檛 just a job 鈥� it鈥檚 an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger 鈥� a winning team making a meaningful impact.
Allstate generally does not sponsor individuals for employment-based visas for this position.
Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.
For jobs in San Francisco, please click 鈥溾�� for information regarding the San Francisco Fair Chance Ordinance.
For jobs in Los Angeles, please click 鈥溾�� for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.
To view the 鈥淓EO Know Your Rights鈥� poster click 鈥溾��. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs.
To view the FMLA poster, click 鈥溾��. This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.
It is the Company鈥檚 policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee鈥檚 ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.
听
Allstate provides a comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse. Employees eligible to work from home also receive a monthly connectivity reimbursement to help offset internet costs.
听
When working from home, you must have a dedicated, private workspace free from distractions, along with appropriate desk and seating. Reliable internet is required, with minimum speeds of 50 MB download and 5 MB upload.
