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Modify our sample questions and add your own to match up with how you sell.
Here’s an example:

Thank you again for the opportunity to prepare a proposal of insurance for your firm. We regret that we were unable to earn your business. To help us improve, please indicate the factors [below] that contributed to your decision not to insure with us. Check all that apply.

[ ] Proposed premium was too high.
[ ] Proposed payment terms didn’t fit our budget.
[ ] General inattention to our firm’s needs.
[ ] Your style of presentation was offensive.
[ ] The content or format of the insurance proposal was difficult to comprehend.
[ ] The coverages, limits, or deductibles proposed were unsatisfactory.
[ ] The quality of your service after the sale was a concern.
[ ] The insurance company(s) that you used was not to my liking.
[ ] Other. Please specify: ____________________________________________________________

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