Lloyd’s has taken an additional step to try and cash in on what is arguably the best known name in global insurance.
News reports (compiled by Reuters and Yahoo) note that the 300 year old London market has hired the branding consultancy specialists Saffron, headed by marketing guru Wally Olins, to try and cash in on that famous name.
The article quoted Julian James, Lloyd’s director of worldwide markets, as comparing Lloyd’s to Oxford University in that everyone knows the name, but the individual insurers who make up the Lloyd’s market tend to provide information on themselves, and not on Lloyd’s as a whole.
Olins and his company will be charged with finding ways to correct the situation.
Topics Excess Surplus Lloyd's
Was this article valuable?
Here are more articles you may enjoy.
Camp Mystic, Where Texas Floods Killed 28, Files Bankruptcy 
A Super Yacht Armada Came to Miami, Leaving a Marine Graveyard in Its Wake 
PE-Backed Insurance Broker Hub International Files Confidentially for US IPO 
North Carolina Becomes First State to Pass Outright Ban on Litigation Financing 
