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Marsh announced that it has expanded its relationship with the UK’s GreenRoad, a leader in improving driving behavior, “so that all Marsh’s UK brokerage clients will have the opportunity to obtain services from GreenRoad at favorable rates. GreenRoad first started offering its services to Marsh’s captive clients in November 2008.

“GreenRoad provides a comprehensive technology-based service that provides real-time, in-vehicle driver feedback designed to reduce fleet risk by changing driving behavior,” Marsh explained. “It combines safety, risk visibility, functionality, and coaching in a cost-effective, scalable and easy-to-implement package. GreenRoad client experience data suggests that on average, GreenRoad clients have reduced accidents by up to 50 percent and fuel consumption by up to 10 percent. Using GreenRoad’s risk analysis tools, Marsh will work with its clients to make informed decisions about risk retention and insurance.

“GreenRoad’s service continuously rates driving skills and enables drivers and fleet managers to identify and address risky driving behavior and promotes improvements over time through constant reinforcement. Drivers are empowered to change their own behavior behind the wheel based on a combination of automated feedback and constructive coaching as well as access to their individual driving risk profile online.

Source: Marsh – or

Topics Auto