NFP, the Aon company and insurance brokerage and consulting firm, has acquired Clay GBP Ltd., a London-based business management firm.
Financial details of the transaction were not disclosed.
NFP plans to integrate Clay GBP into its subsidiary Ground Control Business Management, which serves high net worth individuals, entertainment industry executives, entertainers and professional athletes, among others. Clay GBP will be rebranded as Ground Control.
Clay GBP partners Richard Smethurst, Nick Parkinson, Bhavini Ratan, Ian Bailey, James Plumbly, Jasdeep Sami and Philip Hampson will join Ground Control as managing directors and report to Chris Bucci, CEO of Ground Control.
Founded in 2014, Clay GBP is a full-service business management consultancy firm providing accounting, taxation and business advice with offices in London and the Midlands.
Clay GBP serves high-net worth clients, including in the sports, media and entertainment industries. The firm provides management services across the relatively complex aspects of their clients’ financial lives, including bookkeeping, bill pay, tax preparation and planning, as well as the coordination of estate planning, wealth management and insurance services through external resources.
“After partnering with Clay GBP for years, we’re thrilled to welcome their team to NFP and expand our broad range of specialized business services internationally,” said Bucci.
“Ground Control was started as a traditional US entertainment business management firm, and with our clients’ global needs growing it made sense to add Clay GBP’s tax and accounting expertise to our capabilities,” he added.
Source: NFP
Topics Mergers & Acquisitions Aon
Was this article valuable?
Here are more articles you may enjoy.

PE-Backed Insurance Broker Hub International Files Confidentially for US IPO
What Happens to Property Pricing in ’27, Insurance, Reinsurance Execs Ask
NAIC Says Data Taken in Hack Has Been Published Online
Flood Insurance Gap Will Squeeze Local Governments and Homeowners, Moody’s Says 

