State Farm Insurance announced the launch of an advertising campaign targeting the Chinese community in San Francisco, Los Angeles and Toronto.
The new marketing campaign will include television, print and radio ads that introduce State Farm Insurance products and services to Chinese consumers, the largest Asian group in North America. Brand image ads will also be unveiled.
In addition, the company’s slogan, “Like a good neighbor, State Farm is there,” was translated into Chinese, “Having a good neighbor, there’s peace of mind every day.”
State Farm’s ongoing involvement with the Chinese community, includes sponsorship of Chinese New Year celebrations, the Toronto International Dragon Boat Festival and the Organization of Chinese Americans.
Topics China
Was this article valuable?
Here are more articles you may enjoy.
US Cyber Insurance Market Sees Flat Premium, More Third-Party Claims Hit Loss Ratio 
NAIC Says Data Taken in Hack Has Been Published Online 
Construction Firm Owner Charged With Workers’ Compensation Fraud 
Florida’s Unemployment Rate Is Surging Even as High-Profile Companies Move In 
