Tesla has now seen seven quarterly registration declines reported in California, dragging down the overall zero-emission vehicle (ZEV) market in the state, a new report shows.
The California New Car Dealers Association released its , analyzing new vehicle registration trends for the first half of the year.
The data in the report, sourced from Experian Automotive, shows Tesla had an 18.3% drop in registrations compared with the first half of 2024. The authors of the CNCDA report say the direct-to-consumer automaker’s lack of a robust dealership network for sales support may have contributed to a 2.7-point decline in its market share year-to-date.
The Tesla decline pulled down the overall ZEV share in the state, which fell to 18.2% this quarter and 19.5 percent year-to-date, down from 22.0% in 2024, according to the report.
California’s ZEV market is still far more robust than the national market. The report shows California’s ZEV market share stands at 19.5% compared with 7.8% for the entire U.S.
The report shows hybrid vehicles are gaining momentum. Registrations for hybrids climbed 54% so far this year, and now makeup 19.2% of the market (181,192 registrations). Internal combustion engine vehicles comprise 57.5% the market in the state, the report shows.
Toyota leads the California market with a 17.3% percent share, followed by Honda (11%), Tesla (8.8%), Ford (7.7%) and Chevrolet (6.6%). Top-selling passenger cars so far this year include the Tesla Model (12.6% share), followed by the Toyota Camry (12.2%) and the Honda Civic (11.5%).
Leading light truck models include the Tesla Model Y (6.3% share), Toyota RAV4 (4.9%) and Honda CR-V (4.3%), the report shows.
Topics California Tesla
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